online store illustration
5 Signs That Something is Wrong With Your Online Store

Even if you create an online store with beautiful design and wide functionality, work on it should never stop.

Particular attention should be paid to web analytics, with which you can understand what needs to be improved and what to do.

Let’s look at some obvious signs that indicate that your online store is wrong and it’s time to think about improving it.

Indexing problems

You can constantly add new products to the catalogue and other types of pages on the site, make promotions, but what if you do not fit into the search engine index?

Perhaps the problem is a large amount of non-unique content on the site, the optimized product list and a large number of duplicates. Adding quality page descriptions, creating a content article title, removing duplicates can all greatly improve online store indexing.

Missing reviews

Comments in any form can have a significant impact on your sales. Visitors believe more in such online stores as they pay attention to other people’s opinions. Therefore, you need to invite visitors to leave a comment on the product page.

The problem may be in the compulsory registration, the inconvenient form for comments and the like.

High dropout rate

This is a very important factor for an online store. A high bounce rate means that many visitors do not become your customers. By reducing this metric, you will be able to sell more at the same cost and online store visits.

The reason for the high drop-out rate may be poor design, confusing navigation, poor quality of photos and descriptions of goods, complex forms and other obstacles to order.

Traffic without sales

What if contextual advertising works in the top position, traffic is high, and online store sales are low or nonexistent? Look at what’s wrong with the site. Google Analytics will help.

The problems can be lack of trust of the visitors to your online store (add guarantee pages, terms of delivery, etc.), mandatory registration for purchase, small choice of delivery and payment methods, too high price, etc… Go through all the options and try to resolve the problems found.

Abandoned baskets

Such names are terminated transactions when the customer refuses to complete the order processing in the basket. The problem of abandoned baskets is relevant to every online store, but in some cases, their percentage is particularly high.

Main reasons for refusal of the client:

  • Divert attention from making a purchase;
  • The high cost of the total order amount;
  • The same product was found at a lower price;
  • Complicated navigation and site errors;
  • Payment security doubts;
  • A long and complicated registration process.


All the above reasons that depend on your site should be eliminated (Trust the company that made the site, they have experience in this too). Just take some time to analyze and you will find out how much you can improve in your online store.

freelancer working from home
5 Reasons to Quit Your Office Job and Become a Freelancer

No need to “go to work”

I’ve always been distracted by the prospect of “going to work” while retiring. It sounds damn boring, binding and … inevitable.

But as it turns out, there are (at least) 2 exits out of every hopeless situation. One of them is to choose the so-called Profession Freelancer. If you work freelance (as a freelancer), you won’t have to wake up early in the morning and “go to work” because she, work, is always with you. All you need (in most cases) is a computer, a mouse and a charger. And coffee, of course

You can have your time

It is a common misconception that time is money. Money is time. If you think about having enough money, you have more time. Time for yourself, for your family, for your friends. One of the most appealing aspects of Professional Freelancer, for example, is the ability to get up when you want. You went to a concert yesterday and got home after midnight? No problem, you can sleep till noon today! And the unhappy face of the half who, with difficulty (and hangover), slips out from under the sheets to go out in the dark and “go to work” is invaluable …

No need to “take a vacation”

One of the things that annoy me most about working as a contract employee is the need to ask for permission to go on vacation. They are lists, bargains with college students, planning a summer vacation from Earnest, a terrible job … God forbid you to have to be away for a day or two outside the planned schedule! You have to pray to your boss, find a replacement, worry all the time, pick up the business phone, call the office 20 times because suddenly all your colleagues are amnesia and they don’t know how to do basic things…

You can work while at sea

Or pyjamas in bed. Or while you’re at the pool (Tuesday, when everyone else is in the office). Or the Spanish steps in Rome. Or while eating octopus salad and drinking Verde wine on the Atlantic (only 20 minutes from Lisbon, if there is no traffic). Ask me how I know

You have no boss

As a freelancer, you are a freelance specialist and work with clients on various projects. You choose whether to work with a particular client. If you don’t like a project, you simply refuse to work on it. Yes, you are not paid while you are blooming on Facebook during office hours, but you are not hung upside down all day demanding what, how and when to end.