Visitors’ trust in your site is a key moment in increasing traffic and making purchases. Each company strives to attract as many visitors to its site as most of them are potentially interested in the products or services offered by the business. It is not so much a task and it is completely solvable.
1. Tell us about your company
Visitors should be aware that the company exists long and successfully. Post information about employees, partners, company development history on the About Us section of the site and you will see that visitors will begin to actively visit your site.
As practice shows, reviews are the most effective way to enhance a site’s reputation. When visitors to your site read a lot of positive reviews, they begin to be loyal to the company and make purchases more often. And that’s exactly what the company needs.
Online stores need to post-consumer reviews, and positive feedback from your partners is especially valuable when working with different companies. Keep in mind that not all people now trust reviews, as they can be purchased in any quantity, but to a wider audience of people, your reviews will help them make a purchase decision.
People only trust a company that has listed on their site all possible ways to contact it. It is also important to indicate opening hours so that visitors know when it is convenient to call you. Record mobile and landline telephones so that consumers know they will exactly receive the goods requested.
Also, on the Contacts page, add a map to let your site know where you are. Take care during the specified business hours of answering competent staff who can answer any questions.
Awards and certificates
If your company has any awards and certificates, be sure to post them on the site. This will significantly increase trust in you and attract customers. Also, attach the certificates to the office reception.
Now goods and services can be paid for in different ways, so you also have to offer your customers different payment methods for them to choose the best one for them. Also, keep your customers’ data confidential and focus on it.