Even if you create an online store with beautiful design and wide functionality, work on it should never stop.
Particular attention should be paid to web analytics, with which you can understand what needs to be improved and what to do.
Let’s look at some obvious signs that indicate that your online store is wrong and it’s time to think about improving it.
You can constantly add new products to the catalogue and other types of pages on the site, make promotions, but what if you do not fit into the search engine index?
Perhaps the problem is a large amount of non-unique content on the site, the optimized product list and a large number of duplicates. Adding quality page descriptions, creating a content article title, removing duplicates can all greatly improve online store indexing.
Comments in any form can have a significant impact on your sales. Visitors believe more in such online stores as they pay attention to other people’s opinions. Therefore, you need to invite visitors to leave a comment on the product page.
The problem may be in the compulsory registration, the inconvenient form for comments and the like.
High dropout rate
This is a very important factor for an online store. A high bounce rate means that many visitors do not become your customers. By reducing this metric, you will be able to sell more at the same cost and online store visits.
The reason for the high drop-out rate may be poor design, confusing navigation, poor quality of photos and descriptions of goods, complex forms and other obstacles to order.
Traffic without sales
What if contextual advertising works in the top position, traffic is high, and online store sales are low or nonexistent? Look at what’s wrong with the site. Google Analytics will help.
The problems can be lack of trust of the visitors to your online store (add guarantee pages, terms of delivery, etc.), mandatory registration for purchase, small choice of delivery and payment methods, too high price, etc… Go through all the options and try to resolve the problems found.
Such names are terminated transactions when the customer refuses to complete the order processing in the basket. The problem of abandoned baskets is relevant to every online store, but in some cases, their percentage is particularly high.
Main reasons for refusal of the client:
- Divert attention from making a purchase;
- The high cost of the total order amount;
- The same product was found at a lower price;
- Complicated navigation and site errors;
- Payment security doubts;
- A long and complicated registration process.
All the above reasons that depend on your site should be eliminated (Trust the company that made the site, they have experience in this too). Just take some time to analyze and you will find out how much you can improve in your online store.