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Cheap and Working Advertising Methods

The bottom line is that cheap, provocative advertising methods cost less and are remembered longer. The main thing is to use the effect of surprise and strike exactly at the target.

First, guerrilla marketing is mostly used by small businesses, but over time, guerrilla has also attracted the attention of IBM, Microsoft, Volvo, Mercedes, American Express and other corporations. A successfully launched virus helps to attract the attention of the audience with very little money. What advertising methods are appropriate for this?

Money or the challenge

The ALS Association Foundation has long considered how to draw attention to the problem of amyotrophic lateral sclerosis. The solution was brilliantly simple, the Ice Bucket Challenge action. Its basic rule: The participant must pour a bucket of ice water, transfer $ 10 to the fund and hand over the baton to three other people. If at the last moment the person changes his / her decision, then $ 100 is paid into the ALS Association as retaliation. Famous people like Vin Diesel and Bill Gates help to advertise. One hundred million have raised the fund as a result of the campaign.

Other organizations are beginning to use this method. As part of the Lyme Disease Campaign, people were asked to eat lime or donate $ 10 to the fund. But some fans of such entertainment receive, instead of fame and money, receive reproaches.

Recently, porn actress founder Danny Frost convinced his wards to shoot a box between their breasts. Initially, their actions had no social cause, but after the spread of the HoldACokeWithYourBoobsChallenge virus, it began to become associated with the support of breast cancer patients. The women who survived the operation were insulted and replied with their candid pictures.

Exit to the city

Sometimes the makers of viral videos go off the streets to the streets – this increases the effect of the action. Coffee maker Folgers Coffee glued an image of the top of a glass full of coffee to the top of New York’s sewer hatches. When steam came out of the sewer it seemed that it was coming out of freshly brewed coffee.

Sky Atlantic TV channel is also promoting its new TV series Fortitude in an urban environment. Just before the premiere, the project’s creators were equipped with their main advertising medium in London, the polar bear. It was hard to distinguish from the real one. The model with two puppeteers inside was very naturalistic. The animal entertains as it can, digs into the trash take selfies and rides on the subway.

Merger with environment

Merging with the environment is not only part of advertising methods, but it is also a way of surviving the market. The Altai small businesses are a prime example in this regard. To increase sales of wireless exam headsets, they first went to all universities to find out which teachers were the “worst” of all in the world. After the analysis, they put in an advertisement with photos of the professors at VKontakte, where you cannot take the exam for the first time with the promise “If you cannot take the exam at Vasilev – we will help you!”

Alien glory

Rosebank quarrels with Tink Credit Systems Bank. But instead of continuing to cower on Twitter, the developers have devised a browser game with Oleg Tinkov in the lead role. What can a player do? Aim at a Tinkov missile and shoot him with Roketbank cards. Oleg Yurevich strikes a series of retaliatory blows. Do not turn, do not run, so the interest rate on the loan will start to rise. When they reach 100%, the game ends. But the marketing resonance remains.

woman making business plan on computer
Can We Start a Business Without a Business Plan?

Do you have a business idea that you want to realize one day? Do you want an interested investor to notice you and fund your future business or do you want to expand your business through additional business?

All this is possible if you structure your idea into a business plan that shows you all its positive and negative aspects. However, if you are unsure about the benefits of a forward plan and are thinking about skipping this step, see what it can help us do and whether we can start a business without having a business plan in place.

The answer to the question of whether we can start our own business without having a business plan is easy – we can, but to what extent will it be profitable? It is advisable, whether it is a plan detailing all the relevant views or just aids for action. The key is to anticipate and plan every important aspect of your idea. This can be done most easily by creating a business plan.

What does the business plan help us?

You may need a business plan if you are applying for financing from a lender or investor. But first, it is for you – for those who have an idea to structure in a comprehensive action plan. It will be useful to you, whether you need it to plan your overall vision for the business or to expand your business area, for example, through online business planning (Online Business Planning Course)

You will be surprised how much easier it will be to start a business when you have everything you need.

Through a business plan, you will be able to see your product in its entirety, check its profitability, track your competitors, make a marketing and financial plan of action. With its help, based on pre-calculated data, you will be able to plan the need for funds for a certain period and look in-depth the characteristics of the internal and external environment.

How risky is it to start a business without a business plan?

Statistics show that in Bulgaria as many as 95% of entrepreneurs who have started their own business are going bankrupt in their first year on the market. Some of them cease operations due to the unfavourable environment and economic environment, while another – because it has failed to calculate and predict in advance the resources it will need and the steps it will take. This is a clear indicator of the importance of the business plan as a tool that guides us during the planning, start-up and management of our business. All these and more benefits of a business plan can tell you that you will be one step closer to realizing your idea if you bet on using it.

blog computer illustration
Advantages of The Blog as an Advertising Platform

Personal blogs are an important channel for promoting the strategy of modern internet marketing. These are areas such as hidden PR, content marketing, crowd-marketing, custom articles, and more.

Interestingly, the popularity of some authors is so high that the effect of using such a platform for advertising purposes can be significantly higher than with many other sources. This is due to many factors, in particular, the personalization and trust of the audience towards the author.

Important Advantages of the Blog as an Advertising Platform:

Themed

Most blogs, even if it’s a personal diary, stick to a specific topic. Often this topic is in the interests of the author, which guarantees the quality of the publications and the expert level of knowledge.

Advertising Requirements

An ambiguous point, but in most cases, bloggers do not upload promotional material that they do not like or do not fit into their subject matter. This, accordingly, enhances the quality of this site as an advertising platform;
The confidence of the audience. In contrast to the well-known commercial resources, trust in personal blogs is much higher. If the author recommends a product or service, then it is worthy of consideration.

Communication

With the help of bloggers, it’s easy to get quality feedback from your potential customers, who make it much easier to get in touch with comments on uploaded material. If the material is interesting, there can be dozens of comments in the discussions, which increases the credibility of promoting the business;

It is difficult to disagree that the benefits listed above play a really important role in promoting each product. Blog advertising is different from the interaction with the usual content on the sites and some nuances need to be taken into account when using this channel.

First of all, it is important to understand that honest ad text may not be readable by readers and may cause the opposite effect, a negative wave in the direction of the blogger and the product that he is advertising. Often an author may simply refuse to publish this type of material.

It’s also worth noting that the most popular promotion format for blogging reviews. Ie you suggest that the author personally take advantage of your product or service and then write and publish the relevant blog review. In this case, you will benefit much more than publishing material prepared by the company’s marketers.

customer handshaking with online businessman
5 Ways to Increase Visitors Trust in Your Website

Visitors’ trust in your site is a key moment in increasing traffic and making purchases. Each company strives to attract as many visitors to its site as most of them are potentially interested in the products or services offered by the business. It is not so much a task and it is completely solvable.

1. Tell us about your company

Visitors should be aware that the company exists long and successfully. Post information about employees, partners, company development history on the About Us section of the site and you will see that visitors will begin to actively visit your site.

2. Reviews

As practice shows, reviews are the most effective way to enhance a site’s reputation. When visitors to your site read a lot of positive reviews, they begin to be loyal to the company and make purchases more often. And that’s exactly what the company needs.
Online stores need to post-consumer reviews, and positive feedback from your partners is especially valuable when working with different companies. Keep in mind that not all people now trust reviews, as they can be purchased in any quantity, but to a wider audience of people, your reviews will help them make a purchase decision.

1. Contacts

People only trust a company that has listed on their site all possible ways to contact it. It is also important to indicate opening hours so that visitors know when it is convenient to call you. Record mobile and landline telephones so that consumers know they will exactly receive the goods requested.
Also, on the Contacts page, add a map to let your site know where you are. Take care during the specified business hours of answering competent staff who can answer any questions.

Awards and certificates

If your company has any awards and certificates, be sure to post them on the site. This will significantly increase trust in you and attract customers. Also, attach the certificates to the office reception.

Convenient payment

Now goods and services can be paid for in different ways, so you also have to offer your customers different payment methods for them to choose the best one for them. Also, keep your customers’ data confidential and focus on it.

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5 Signs That Something is Wrong With Your Online Store

Even if you create an online store with beautiful design and wide functionality, work on it should never stop.

Particular attention should be paid to web analytics, with which you can understand what needs to be improved and what to do.

Let’s look at some obvious signs that indicate that your online store is wrong and it’s time to think about improving it.

Indexing problems

You can constantly add new products to the catalogue and other types of pages on the site, make promotions, but what if you do not fit into the search engine index?

Perhaps the problem is a large amount of non-unique content on the site, the optimized product list and a large number of duplicates. Adding quality page descriptions, creating a content article title, removing duplicates can all greatly improve online store indexing.

Missing reviews

Comments in any form can have a significant impact on your sales. Visitors believe more in such online stores as they pay attention to other people’s opinions. Therefore, you need to invite visitors to leave a comment on the product page.

The problem may be in the compulsory registration, the inconvenient form for comments and the like.

High dropout rate

This is a very important factor for an online store. A high bounce rate means that many visitors do not become your customers. By reducing this metric, you will be able to sell more at the same cost and online store visits.

The reason for the high drop-out rate may be poor design, confusing navigation, poor quality of photos and descriptions of goods, complex forms and other obstacles to order.

Traffic without sales

What if contextual advertising works in the top position, traffic is high, and online store sales are low or nonexistent? Look at what’s wrong with the site. Google Analytics will help.

The problems can be lack of trust of the visitors to your online store (add guarantee pages, terms of delivery, etc.), mandatory registration for purchase, small choice of delivery and payment methods, too high price, etc… Go through all the options and try to resolve the problems found.

Abandoned baskets

Such names are terminated transactions when the customer refuses to complete the order processing in the basket. The problem of abandoned baskets is relevant to every online store, but in some cases, their percentage is particularly high.

Main reasons for refusal of the client:

  • Divert attention from making a purchase;
  • The high cost of the total order amount;
  • The same product was found at a lower price;
  • Complicated navigation and site errors;
  • Payment security doubts;
  • A long and complicated registration process.


All the above reasons that depend on your site should be eliminated (Trust the company that made the site, they have experience in this too). Just take some time to analyze and you will find out how much you can improve in your online store.

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5 Arguments in Favour of the Simultaneous Use of SEO and SMM Internet Marketing

Some e-commerce representatives still think that internet marketing is made up of dozens of different destinations that are virtually unrelated to one another.

For example, these people believe in social networking promotion (SMM) as a highly specialized activity that cannot be combined with search engine marketing (SEM) in general and search engine optimization (SEO) in particular.

However, our experience confirms that a comprehensive approach to promoting an online business is the most effective. For example, today, all businessmen know that working with social networks increases the effectiveness of website optimization.

All roads lead to Facebook

Internet marketers have been allowed to use social networks to increase the credibility of advertised resources. This is due to the rapid increase in popularity of online communities in recent years.

And it’s not that search engines have learned to accept social signals. Popular networks, including Facebook, Twitter and more, are already being used by bloggers and journalists for news resources as sources of information. In other words, the reach of the audience is increasing, leading to an increase in the number of external links, citing the resource in themed sites, communities, forums and blogs.

Now you understand why internet marketers are achieving better results by combining SEO and SMM. We will list five arguments in favour of using these advertising methods at the same time.

  • Social networking increases the effectiveness of website optimization. You deliver quality social signals to search engines and users and create positive background noise.
  • You are deleting the line between paid advertising and natural promotion in communities while using SEO and SMM.
  • By combining SEO and SMM, you can significantly expand your sales funnel. This old marketing concept works well in the field of e-commerce. The more people see your messages, the more “leftover” there will be at the bottom of the funnel.
  • On social networks, you can accurately target your marketing campaign. This greatly increases the effectiveness of advertising events.
  • Turning to an agency that simultaneously implements social and marketing strategies to drive you to save time. You won’t have to explain the same things to social networking experts, optimizers, contextual experts, several times.

So, we dare say that the time of closely specialized companies working in the field of Internet marketing is over. The results for promoting your business on the Internet will be higher if you partner with agencies capable of planning and implementing integrated marketing strategies.

The holistic approach of the link between creating and publishing high-quality content, search and social development, advertising campaigns, guarantees you long-term results that are not dependent on any updates to search algorithms. Therefore, investing in a holistic approach is always more effective than unsystematic link buying, link collecting through social networking bots, and other unrelated activities.

Webtester searching for bugs
8 Reasons To Become A Web Tester

Why Become a Web Tester? If developers are the heart of a software project, the project manager is the brain, then QA engineers are the bloodline.

Without a proper QA, the programmer cannot send blood to the brain, and the result is obvious – a failed project and a bad end product. Web testing is not just about finding bugs and defects, but also presenting those defects so that they can be understood and removed. The work involves finding ways to fully improve the quality of the workflow and products, as well as implementing new ideas. Here are some of the many benefits of the QA profession:

Easy to adapt to work

Even without previous experience, one can easily be trained and become a successful tester, as long as there is some minimum of observational and communicative qualities, as well as sufficient desire for development in this field. On the other hand, the transition from one tester category to another becomes relatively easy (for example, from a web tester to a game tester or mobile application), because testing generally develops complex skills once acquired – they can be applied in different ways in different areas of development of software products.

As a web tester, we receive great respect

At the beginning of our careers, once we have completed our first tasks, we become easily recognizable by the people we work with on projects, colleagues, clients and other people we have contact with. Our opinion is highly valued and sought after.

We can become consultants

Web testers and software testers generally handle many tasks at the same time, acquire management skills, have contact with anyone they work within a project, acquire knowledge in various fields, can evaluate a product objectively. Once we become consultants, it is easy for us to cope with our work because we have already learned everything we need during our QA career.

We gain more knowledge

Our colleagues can easily share their knowledge as long as we ask them. If we are creative and often seek information, we will also improve our working methods and optimize our time as much as possible. As QA engineers, we have the right to ask any questions related to the work process and products, which enriches our complex knowledge in various fields, not only ours.

Being a web tester is a challenge and fun

For many testers as well as ordinary users, it is a great challenge to find the weaknesses of a well-made product.

 QA engineers attend many workshops and participate in discussions, the work is diverse and there is something new every day. Testers come in roles of different users, they can test on different devices, and browsing a single website from multiple perspectives and finding deficiencies can be a very fun and time-consuming workflow.

Testing a product is easier than creating it

To be able to evaluate a product, understand how it works and know how it should work, it is not necessary to know how it is created. This makes the profession very suitable for people who are new to the IT field.

Highly-paid career

Modern companies reward their QA specialists appropriately, often the pay is not much different from that of the product developers, sometimes even higher.

Training and development

Frequent encounters with other people’s mistakes help us become more observant and find our own mistakes. We acquire qualities that help us to see more clearly and in more detail the world around us, not just websites, which helps us to improve even our way of life. If we are designers or developers, having the qualities of a QA specialist, we will see our shortcomings, upgrade and improve our work, create better products in a shorter time.

freelancer working from home
5 Reasons to Quit Your Office Job and Become a Freelancer

No need to “go to work”

I’ve always been distracted by the prospect of “going to work” while retiring. It sounds damn boring, binding and … inevitable.

But as it turns out, there are (at least) 2 exits out of every hopeless situation. One of them is to choose the so-called Profession Freelancer. If you work freelance (as a freelancer), you won’t have to wake up early in the morning and “go to work” because she, work, is always with you. All you need (in most cases) is a computer, a mouse and a charger. And coffee, of course

You can have your time

It is a common misconception that time is money. Money is time. If you think about having enough money, you have more time. Time for yourself, for your family, for your friends. One of the most appealing aspects of Professional Freelancer, for example, is the ability to get up when you want. You went to a concert yesterday and got home after midnight? No problem, you can sleep till noon today! And the unhappy face of the half who, with difficulty (and hangover), slips out from under the sheets to go out in the dark and “go to work” is invaluable …

No need to “take a vacation”

One of the things that annoy me most about working as a contract employee is the need to ask for permission to go on vacation. They are lists, bargains with college students, planning a summer vacation from Earnest, a terrible job … God forbid you to have to be away for a day or two outside the planned schedule! You have to pray to your boss, find a replacement, worry all the time, pick up the business phone, call the office 20 times because suddenly all your colleagues are amnesia and they don’t know how to do basic things…

You can work while at sea

Or pyjamas in bed. Or while you’re at the pool (Tuesday, when everyone else is in the office). Or the Spanish steps in Rome. Or while eating octopus salad and drinking Verde wine on the Atlantic (only 20 minutes from Lisbon, if there is no traffic). Ask me how I know

You have no boss

As a freelancer, you are a freelance specialist and work with clients on various projects. You choose whether to work with a particular client. If you don’t like a project, you simply refuse to work on it. Yes, you are not paid while you are blooming on Facebook during office hours, but you are not hung upside down all day demanding what, how and when to end.